2022中國衢州·[爛柯仙境]文化創意設計大賽

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山不在高，有仙則名；水不在深，有龍則靈。衢州爛柯山就是這樣一座可遇仙、可觀龍的寶地。它地處衢州市市區東南面，坐落于烏溪江東畔；是衢州著名的丹霞景點——天生石梁的所在地，更是“王質遇仙，觀弈爛柯”傳說的發生地。因此爛柯山也與昆侖、蓬萊、桃源并列為中國仙境淹留型范式之一，更成為圍棋圣地和江南名勝。黛峰翠嶂，景極幽邃，千百年來文人墨客青睞有加。

爛柯·元夢紀——中國衢州·世界圍棋文化園

[爛柯仙境]文化創意設計大賽

GO UNIVERSE LANKE-World Go Cultural Park·Quzhou,China

The Cultural and Creative Design Competition of [Lanke Fairyland]

Go originated from the parent body of the Chinese civilization. It originated from the Eastern Han Dynasty and the Three Kingdoms period in the 2nd?century AD.?As a classic content in the excellent traditional culture of the Chinese nation, Go carries the cultural self-confidence of the Chinese nation and the spiritual core of winning through games. The black and white chess pieces symbolize the sun and the moon, yin and yang, day and night, the black pieces look deep, symbolizing the cold and unpredictable long night, and the white pieces look dazzling, like stars that last forever.

"Holy land of Go, Lanke wonderland".

"Quzhou" is a prefecture-level city under the jurisdiction of Zhejiang Province. It is a national-level historical and cultural city, the residence of Confucius in the southeast, and the holy land of Confucius in the south. “Lanke”?is regarded as the synonym of Go. When Go encounters Lanke, Quzhou's long-standing Go culture and strong atmosphere were created. Quzhou City has hosted and co-organized national and provincial Go tournaments for many times. The Go culture in Quzhou is unique, and it is in the same line with the traditional regional culture. The two are integrated and enhance each other, so that Quzhou has a strong and solid gene of culture and tourism.

“世界圍棋看中國·中國圍棋看衢州”。

"Go of the World is in China and Go in China is in Quzhou".

The World Go Culture Park is located in the southeast of Quzhou City, on the east bank of the Wuxi River, covering an area of 6.5 square kilometers.In the future, after the park is completed, it will mainly include seven core areas: Lanke Mountain Scenic Area, Go Park, Fairy Realm, Star Avenue, Tianyuan Venue, Care-free Fairy Town, and Seclusion Wilderness.The scenic spot is an important measure to promote Quzhou's Go culture to the world, spread Quzhou's cultural brand of "Confucius and Chess Pieces", and practice the grand strategy of developing Quzhou into a "holy land of Go in the world".

爛柯仙境-世界圍棋文化園功能分布圖

Lanke Fairyland-The Function Distribution of the World Go Culture Park

“傳承古今·文化創意”

當傳統遇見當下、當文化遇見創意、當爛柯遇見圍棋······又將碰撞出怎樣的創意火花？這一次我們把目光投向中國衢州·世界圍棋文化園，通過發起【中國衢州·世界圍棋文化園—爛柯仙境文化創意設計大賽】，誠邀社會各界人士一同共創“圍棋圣地·爛柯仙境”與“文化創新”之間的“棋妙”世界。

"Inheriting the past and the present through culture and creativity".

When tradition encounters the present, when culture meets creativity and when Lanke encounters Go... what sparks of creativity will be generated? This time, we set our sights on the World Go Culture Park in Quzhou, China. We launched the [Cultural Creative Design Competition of World Go Culture Park-Lanke Fairyland in Quzhou, China], and sincerely invite people from all walks of life to create a "chess wonderland" between "Holy Land of Go, Lanke Wonderland" and "cultural innovation".

爛柯仙境-世界圍棋文化園發展定位

Lanke Fairyland-The development orientation of Ranke Fairyland

用故事演繹爛柯文化；用數字賦能爛柯文化；用創意傳播爛柯文化。

Interpreting Lanke culture with stories; empowering Lanke culture with digits; spreading Lanke culture with creativity.

該大賽以提升“爛柯仙境”品牌認知度與IP延展性為目標，以設計創新為引擎，激活品牌文化內涵。參賽人員需充分研究衢州圍棋IP的文化內涵，深入挖掘“爛柯仙境”的歷史典故與未來發展，設計作品需充分體現品牌文化內涵和地域特色，并考慮作品的落地性和市場適應性。

The competition aims to enhance the brand awareness and IP scalability of the "Lanke Wonderland", regards design innovation as the engine, and strives to activate the cultural connotation of the brand.?entrants should fully study the cultural connotation of the Go IP of Quzhou, and dig deep into the historical allusions and future development of "Lanke Wonderland"; design proposals need to fully reflect the cultural connotation and regional characteristics of the brand, and consider the practicability and market adaptability of the proposals.

視覺標識系統包括：品牌Logo、品牌標志標準字體（爛柯仙境Lanke Fairyland）、品牌標準色彩與輔助色彩設計、輔助圖形設計及應用示例，各項內容需注明使用規范。

the visual signage system includes: the logo of the brand, standard font for the logo (Lanke Wonderland), design of standard and auxiliary colors of the brand, design and application examples of auxiliary graphics. All contents must be marked with the specification of use.

2) The extension design of cultural and tourism products

數字產品延展設計指利用數字多媒體及虛擬仿真手段進行的數字媒體設計產品。內容形式包括但不限于數字動畫、數字人物、數字海報、NFT藏品、網站設計等。參賽者可選擇部分內容設計，但不能少于1套完整的數字產品。

The extension design of digital products refers to the design of digital media products by means of digital multimedia and virtual simulation. Its content and form include but are not limited to digital animation, digital characters, digital posters, NFT collections, website design, etc. entrants may choose part of the content for design, but must submit not less than 1 complete set of digital products.

大賽組織

Organization of the Competition

一等獎1名：獎金15萬元/件

入圍獎4名：獎金2000元/件

時間安排

▌Schedule

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作品征集?2022.9.9-2022.11.30

二十強公布?暫定2022.12. 具體時間以賽事信息為主?

十強答辯??暫定2022.12. 具體時間以賽事信息為主?

結果公示??暫定2022.12. 具體時間以賽事信息為主?

Collection of works??09.09.2022-11.30.2022

Announced of the Top 20?

temporarily determined in 12.2022,?

the specific time is subject to the competition information

Oral defence of the top 10

?temporarily determined in 12.2022,

the specific time is subject to the competition information

Announcement of the result

?temporarily determined in 12.2022,?

the specific time is subject to the competition information

組織機構

▌Organizers

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主辦單位：

衢州市人民政府 衢州市委宣傳部??

承辦單位：

衢州市體育局? 衢州市城投集團? 衢州廣電傳媒集團

策劃組織：

同濟四時方院創新設計中心

支持單位（持續更新中）：

世界規劃教育組織WUPEN?

······

Hosted by:?

Quzhou Municipal People's Government,?

Propaganda Department?of Quzhou Municipal Party Committee?

Organized by:

Quzhou Sports Bureau, Quzhou Urban Investment Group,

Quzhou Radio and Television Media Group

Planned by:

Tongji Sishi?Fangyuan Innovation Design Center

Supported by（On-going updates）:

World Urban Planning Education Network (WUPEN)

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嘉賓陣容

▌Distinguished Guests

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大賽組委會將由學術領軍人物、設計行業大咖等重量級嘉賓組成。組委會點評嘉賓名單將于10月份進行發布。

The organizing committee of this competition will be composed of leaders in academia, masters in the design industry,The list of reviewing guests of the Organizing Committee will be released in October.?

參賽要求

Requirements of the Competition

參賽對象

▌Range of Competitors

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全球院校：任教教師、在校學生或應屆畢業生等

創作團體：藝術家（團體）、獨立工作室、創業團隊等

企業機構：數字新媒體公司、廣告創意公司、創意機構等

數字藝術（數字新媒體）行業相關的其他機構均可

Schools around the globe:

teachers, students or fresh graduates

Creator groups:?

Artists (groups), independent studios, start-up teams, etc.

Enterprises and institutions:

digital new media companies, advertising creative companies, creative institutions

Other institutions related to the industry of digital art (digital new media) are also acceptable

提交內容

▌Contents to be Submitted

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▌2022.11.30提交內容：

方案文本+A1展板+視頻文件+設計說明

1.方案文本：

格式要求：PDF格式，文件大小不超過50M，不少于80頁。方案文本表達出視覺標識系統、文旅產品延展、數字產品延展的設計內容、作品名稱、設計生成邏輯、設計效果圖、工藝與尺寸說明、設計說明、使用規范等內容。

2.A1展板：

格式要求：JPG格式，2張高清可打印豎向A1展板，圖像大小應達到300dpi印刷分辨率標準保留。展板排版風格不限，鼓勵采用創新新穎的方式來表達設計意圖和創意理念。展板需要完整表達視覺標識系統、文旅產品延展、數字產品延展的作品名稱、設計生成邏輯、設計效果圖、設計說明等內容。

3.視頻文件：

格式：MP4，分辨率1080*1920p，時長2-3min，文件大小不超過500M，視頻需表達作品設計的視覺標識系統、文旅產品延展、數字產品延展的設計作品名稱、設計生成邏輯、設計效果圖等內容。

4.設計說明：

格式：一份300字以上的設計說明或主題闡釋，以word文件提交。

▌Contents to be submitted on November 30, 2022:

Proposal book + A1 display board + video file+Design description

1. Programme book:

Format requirements: PDF format, the?file size shall be no more than 50M and no less than 80 pages.?The proposal book is expected to express the following contents: visual identification system, extension of cultural and tourism products, content of the extension design of digital products, title of proposal, logic of design generation, renderings, instructions of process and size, design descriptions, usage specifications, etc.?

2.A1 display board:

Format requirements: JPG format, 2 high-definition printable vertical A1 display boards, the image size should reach the standard of 300dpi printing resolution.?The typography style of the display board is not limited, and innovative ways to express design intent and creative ideas are encouraged. The display board needs to fully express the visual identification system, the name of the cultural and tourism product extension, the name of the digital product extension, the logic of design generation, renderings, design descriptions, etc.

3. Video files:

Format: MP4, resolution 1080*1920p, length:2-3min,?the?file size shall be no more than 500M. The video needs to express the visual identification system of the work design, the name of the extension of cultural and tourism products, the name of the extension of digital products, the logic of design generation, and the renderings.

4. Design description:

Format: A design description or theme explanation of more than 300 characters, submitted in the format of a word file.

▌前十名參賽團隊提交內容：

1.方案文本、A1展板源文件（PPT、ID、AI、PS等文件）

2.設計方案模型：3dmaxBlenderMaya等

3.注意事項：

十強參賽團隊需提交設計作品源文件，請參賽選手注意?保留源文件?。獲獎作品將有機會投入到后續的深度設計與開發生產，若需要聯絡獲獎團隊進行方案深化，會支付設計團隊額外的獎金。

▌Contents to be submitted by top 10 competitors

1. Proposal book, source file of the A1 display board?(PPT, ID, AI, PS, etc.)

2. Model of the design scheme:?3dmaxBlenderMaya，etc.

3. Precautions：

The top ten participating teams need to submit all the source files of their design works, so the entrants are required to keep the source files. Excellent works will have the opportunity to participate in the follow-up in-depth design and development & production,If it is necessary to contact the award-winning team to deepen the scheme, an additional bonus will be paid to the design team.

報名方式

▌Registration method

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掃碼極速報名|請選擇賽道二

Scan the code for fast registration |?please select track two

請掃碼關注我們，第一時間獲得競賽后續信息

Please scan the code to follow us, so that you can be informed of the subsequent information of the competition

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大賽詳細資料百度網盤

Contest details web disk

爛柯·元夢紀·大賽微信交流群

GO·UNIVERSE·LANKE?

Contest WeChat exchange group

大賽咨詢聯系微信

Contact WeChat for contest consultation

(添加時請備注：爛柯+參賽單位/高校名稱及姓名)

(Please note, "LANKE" + the applicant's name and institute when adding)

郵箱地址：

Email address：

nbacompetition@163.com

咨詢電話:

?Enquiry Telephone：

魏老師?Teacher Wei：18086085415

文老師?Teacher Wen：15821705970

注意事項

Matters needing attention

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1.參賽者應按要求完成設計任務，提交作品須完整，如有缺漏則視為參賽作品無效。

2.參賽者應保證所提交作品的原創性，且未在其他平臺中發布。如經確認存在抄襲、剽竊情形的，取消參賽資格。

3.主辦方擁有二十強作品的展覽、出版、生產等權利。

4.參賽資料中的地形圖紙僅供選手參賽創作使用，不得用于其他用途，否則后果自負。

5.大賽組織方對競賽規則具有最終解釋權。

6.【中國衢州·世界圍棋文化園—爛柯仙境文化創意設計競賽】賽事信息以2022.9專業版為準，其他版本的信息若給您帶來干擾，在此表示歉意。

1. Entrants should complete the design tasks and submit complete works as required. Any work with missing items will be considered invalid.

2. Entrants should ensure that the submitted works are original and have not been published on other platforms. If it is confirmed that there is plagiarism, the qualification of the entrant will be deprived.

3. The organizers have the right to exhibit, publish and produce the top 20 works.

4. The topographical drawings included in the entry materials are only for the use of the entrants in their creation and shall not be used for other purposes, otherwise the consequences will be at their own risk.

5. The organizer of the competition shall have the final right to interpret the rules of the competition.

6. The competition information of?World Go Cultural Park·Quzhou,China? - [Qixing Pavilion] Meta Space?Architecture Design Competition is subject to the 9.2022 professional version. We apologize for any interference caused by other versions.